Digital Marketing Data Analyst

At Trane Technologies® we Challenge Possible. Our brands – including Trane® and Thermo King®  - create access to cooling and comfort in buildings and homes, transport and protect food and perishables, connect customers to elevated performance with less environmental impact, dramatically reduce energy demands and carbon emissions, and innovate with a better world in mind. We boldly challenge what’s possible for a sustainable world.

Job Summary：

We are seeking a Digital Marketing Analyst to deliver data analysis, insights, and strategic recommendations for our marketing organization responsible for driving growth in the Trane Residential HVAC and Supply business unit. This role will leverage advanced analytics methodologies to track online marketing trends, collect and analyze complex data sets, develop digital campaign data strategies, identify insights to optimize performance and communicate results and recommendations to key stakeholders. The successful candidate will have strong technical skills with experience across a variety of digital reporting, visualization, and data blending platforms. The ideal candidate will have an intellectual curiosity for uncovering insights from a variety of digital and traditional channels and think strategically about how to leverage this information to make recommendations for optimizing the performance of our websites, customer lead strategies, email marketing campaigns, programs, and promotions.

There is a preference to fill in Davidson, NC, Raleigh, NC, La Crosse, WI,  or Tyler, TX but we may consider fully remote. 

Responsibilities: 

• Serve as the analytics subject matter expert by developing leading data modeling tools, key performance indicators, goals, and reporting solutions.
• Provide in-depth knowledge and expertise on how to leverage the use of internal and external data sources to support business needs and goals.
• Gather data and information using a variety of tools and techniques to assure accurate output of findings.
• Provide break fixes and the first line of response for data and reporting issues.
• Create and maintain analytics dashboards around usage, ROI, and other metrics for sales training programs, mobile apps, websites, and marketing/email campaigns.
• Understand and use segmentation data and analysis to develop digital strategies and data modeling tools to achieve business objectives.     
• Provide analysis using a host of analytics platforms, including Google AdWords, SEO/PPC (Semrush), social media monitoring tools, marketing automation (Marketo) and CRM platforms (Salesforce).  
• Manage cross-functional and complex projects from end-to-end and motivate others to data insights-driven decision-making.
• Support the development and execution of project plans and campaigns by providing data requirement expectations and creating standard work.  
• Review and prepare data insights and recommendations for report-outs to key stakeholders and executive leadership.  
• Develop automated reporting and coach on self-service capabilities while ensuring accuracy and integrity of data and reporting platforms.
• Stay current with evolving technologies and methods used to continually enhance data analytics capabilities internally and through supplier partnerships.

Qualifications:

• BS/BA in business or data analytics related field
• 3+ years using marketing analytics platforms (Google/Adobe Analytics)
• 3+ years experience in visualization tools using such as Tableau, Datorama or Google Studio
• 3+ years advanced knowledge of Alteryx and workflows to support data set development (Python and SQL experience a plus)
• Knowledge of web data extraction tools (such as Mozenda)
• Knowledge of social monitoring tools (such as Hootsuite and Talkwalker)
• Proficient in Microsoft products, Excel, PowerPoint
• Willing to learn new tools and coding languages to grow into the data space
• Data modeling and data warehouse experience preferred
• Experience with content and demand generation platform reporting preferred
• Capable of speaking effectively to leadership audiences

Key Competencies: 

• Broad understanding of digital analytics methodologies and tools, including web analytics, tag management, A/B and multi-variant testing, content management and marketing automation/demand generation platforms.
• Consultative and inquisitive in nature with a successful track record of defining business problems and providing recommended solutions.
• Self-motivated, creative person with analytical, problem solving, organizational and interpersonal skills with the ability to adapt prioritizations to the business needs.
• Excellent written and oral communication skills with ability to explain data and insights to non-technical audiences and leadership.
• Knowledge and experience using data blending and visualization tools such as Alteryx and Tableau and data extraction tools.
• Design thinking mentality with ability to develop complex data modeling and visualization dashboards and train stakeholders on how to use and interpret findings.
• Marketing acumen with a strong project management skillset and keen attention to detail.
• Lead data mapping, process flow diagrams; execute reports and analyze KPIs and goals.
• Interpret data using logic and methods to solve problems, see hidden problems, and look beyond the obvious.

We offer competitive compensation and comprehensive benefits and programs that help our employees thrive in both their professional and personal lives. We are proud of our winning culture which is inclusive and respectful at its core. We share passion for serving customers, caring for others, and boldly challenging what’s possible for a sustainable world.

We are committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.