Marketing Manager, Great Lakes Region
At Trane Technologies® we Challenge Possible. Our brands – including Trane® and Thermo King® - create access to cooling and comfort in buildings and homes, transport and protect food and perishables, connect customers to elevated performance with less environmental impact, dramatically reduce energy demands and carbon emissions, and innovate with a better world in mind. We boldly challenge what’s possible for a sustainable world.
Job Summary：
As part of the Trane commercial business marketing team, you will lead and execute the marketing strategy on our channel marketing team as part of the Upper Midwest Region to drive sales and increase connections with new and existing customers. We are looking for someone who considers themselves a strategic marketing business partner to evolve Trane’s reputation further as a sustainability leader within the market. You will work day-to-day with the sales team to enhance the sales process and build relationships with key customers, influencers, and community associations as needed.
Responsibilities:
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Develop and implement the regional and vertical strategic marketing plan to achieve market KPI’s, including brand awareness, customer engagement and revenue growth.
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Connect master Trane brand messages to the regional and vertical level and ensure connectivity with owner-direct customers, employees and other audiences as deemed important
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Be an active member of the regional leadership team as a strategic advisor to the leadership team and support business strategy development efforts
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Build and executive effective and compelling integrated marketing campaigns to generate leads
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Track and analyze competitive marketing efforts
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Manage the regional marketing budget, metrics and analysis of the marketing activities
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Create direct-to-customer content marketing and public relations programs
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Identify and prioritize vertical and regional partnerships and sponsorship opportunities
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Represent Trane at priority promotional, industry and stakeholder events within the region
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Serve as a champion for sustainability-focused community relations and philanthropic efforts.
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Analyze market trends and state / local sustainability programs that could be advantageous to our customers and sales approach
As the marketing manager, you will have the backing and collaboration of our broader Trane global marketing organization to support you in bringing the brand to life within the region.
Qualifications:
Required Skills, Knowledge and Abilities
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Strong client service and communication skills (written and verbal)
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Team oriented
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Ability to handle a wide range of projects and work in a fast-paced environment.
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Proficient in a variety of digital marketing technologies and tools; experience with Marketo and Adobe Experience Manager (AEM) a bonus
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Ability to analyze and interpret data and solve practical problems.
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Knowledge of marketing automation and lead management tools
Education and Experience
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Bachelor’s degree from an accredited college or university in marketing, communications, business, or a related field.
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Minimum of 5 years related experience
We offer competitive compensation and comprehensive benefits and programs that help our employees thrive in both their professional and personal lives. We are proud of our winning culture which is inclusive and respectful at its core. We share passion for serving customers, caring for others, and boldly challenging what’s possible for a sustainable world.
We are committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.